The groundwork for this beautiful project was being laid far before my involvement in it. Gudrun Johnston, the creator of this knitwear book ( and offspring of Patricia Johnston, the founder of a made-to-order knitwear business run in the 1970’s in the Shetland Islands of Scotland) has published two books previous to this one and has been knitting since she was a child. The concept for this book came as a nod to the aforementioned heritage and as a way to make these vintage heirloom patterns available to the growing community of knitters worldwide.  

The culmination of multiple vision gatherings and styling sessions was a full day shoot on a sweltering 105 degree August day. God bless our models for being willing to sweat it out in full length wool in order to achieve the desired Autumn vibe.

Shot on location in Reno, NV at Sierra Water Gardens and styled by Tessa Dee Miller of The Nest.

Book published by Pom Pom Mag

Additional book background excerpt:

“Gudrun Johnston joins forces with Pom Pom Press for the latest instalment of her Shetland Trader series. This third volume explores the very roots of the series: the made-to-order knitwear business run in the 1970s by Patricia Johnston, Gudrun's mother, which operated as The Shetland Trader.

Through archival research and a network of family, friends and fibre enthusiasts, Gudrun has unearthed some of her mother's best-loved designs and updated them for contemporary knitters. This collection contains 11 patterns for garments and accessories. Use them to create seventies-inspired dream ensembles as well as timeless heirloom pieces incorporating Shetland knitting techniques and motifs.

The Shetland Trader, Book Three: Heritage asks us to consider the traditions and fabrics we pass on to those we love, and the stories and wishes knit into every stitch.”